Indian Premier League is becoming a big hit with indian girls and house wives. Reports say that due to IPL the week end shows of Movies are not going housefull and every one is glued to their TV sets and watching IPL matches live.
So what Indian women are watching these days??
The answer is Indian Premeir League. Yes you guessed it right this time.
You are wrong if you answered a movie hall. You are watching IPL T20. That is where all this is happening. Ask the ladies, they are watching it. Yes, it is true; women are getting hooked to IPL T20 cricket as never before. More and more Indian women are trooping into the stadiums to watch live IPL matches and even a greater number is sitting in front of the TV.
The fight for the remote control at home is over since the start of IPLT20. According to surveys more and more women are watching IPL T 20. Move over Sas Bahu here comes IPL Ki story.
IPL has all the ingredients of a pot boiler. It has drama, action, suspense, glamour, Hero, Heroines, Villains ,side kicks, and to top it all actual live cricket Add a Bhajji, Sreesanth episode and you can't ask for more.
The new cricket format is obviously packing a big punch with viewers, women in particular. TV audiences, much like those who are watching action at the stadium, seem to be lapping up the big glitzy shows under floodlights every evening. Cricket is at the centre of the action, but it is part of a package with other elements that are almost as essential.People are not watching IPL just for cricket. It is all-round entertainment with film stars, cricket stars, cheerleaders and also some great cricket. Whether it is Akshay Kumar rappelling across Ferozeshah Kotla or cheerleaders strutting their stuff during breaks (sadly fully clad) or the spectacle of watching Muttiah Muralitharan play alongside M S Dhoni, people are liking the cocktail of visual delights.
PL has also been responsible for busting the myth that not too many women watch cricket. Women have shown a far higher interest in IPL. About 36% of the total audience share watching IPL comprises women. IT is a delight to have female spectators in the stadium. They add to the glamour and the cheer. I can see you guys grinning ear to ear.
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